I ask a lot of questions… like…
- What does your brand stand for?
ie. educating people? Exploring the countries heritage?, etc
- Why was the name chosen and what is its meaning/significance?
- What is the story behind your brand?
- What is unique about your brand that makes it different others in the same category?
- What is your brand’s personality?
Use a few adjectives which will describe your brand.
- Who are your target customers and what is their age range?
- Is there any particular imagery you had in mind for the logo?
- Are there specific colours you wish to use?
The Skills Needed To Produce Brand Excellence
Final Result = Client Satisfaction